Link Popularity Building and Increasing
PageRank
The theory goes something like this: The search
engine powers-that-be, have decided that if
other sites are linking to your site, it must be
a winner, therefore, it deserves a boost in
rankings (when all else is equal). If you think
about it, this makes a lot of sense. People link
to good sites, not bad ones.
Most search engines are thought to place some
emphasis on link popularity in their ranking
algorithm. Some people believe that the number
of sites pointing to your site is what
determines your link popularity, and the more
links there are, the higher your ranking will
be. However, that is only partially true. The
search engines (and those that program them) are
not dumb. They are used to search engine
spammers trying to cheat their way into getting
a high ranking. Because of this, the search
engines are not just looking for the number of
links that point to a site, but the quality of
those links.
Read the rest of my link popularity article for
more on why linking is important.
Building Vertical Links
Our vertical linking campaign will help you
obtain listings on high-quality sites, which
complement your business. Think of it as a
partnership of sorts. If you sell shoes, perhaps
we'd request links from sites that sell socks.
Sell salt? What about those pepper sites? You
get the idea.
Link Popularity Building can be used alone or in
conjunction with any of the other search engine
optimization services we offer. It is highly
recommended that this option be purchased along
with any full search engine optimization
services. Increasing the links to your site will
usually increase your rankings within the major
search engines.
